this is an overview of a series of processes we use in our work to define a brand and align their communication. the processes and exercises are taken from design thinking and innovation techniques or derive from modern brand building theory.
we collected and assembled these processes and exercises to build reliable and functonal process to gain a clear strategy and foundation for our brand communication services. we use the findings of these processes to craft strategic and effective brand assets and marketing content for our clients.
CONTENT
these methods and processes involve deep reflection on what your brand stands for, a thorough understanding of your audience, and a clear alignment with your business strategy. a strong brand essence not only differentiates you from the competition but also deeply resonates with your target audience, fostering loyalty and advocacy.
every business model has one thing in common - they create value.
but what exactly is value? in a business context, value is offering a solution for a client’s problem in exchange for money.
so at the core of every business idea there must be a good understanding about how create and increase value in exchange for revenue leveraging the following 4 factors.
VALUE (ALEX HORMOSI)
